Univ. of Washington RB Jonah Coleman opens up about life in the era of NIL. Six months into navigating endorsement deals, Coleman reflects on partnerships with major brands like Alaska Airlines and Cheez-It, and how those opportunities have allowed him to give back to his community, including a $10,000 donation to his former high school teacher. In this conversation with Learfield’s Kim Damron, UW AD Patrick Chun also shares how the school is supporting student-athletes.

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