The International Media Studies (IMS) program at DW Akademie in Germany is one of the world’s leading graduate programs for media professionals seeking advanced training in journalism, media development, communication studies, and digital transformation. This prestigious program offered in Bonn, Germany opens its fully funded scholarship applications for the Fall 2026 intake from November 15th, 2025, to March 15th, 2026. The IMS program combines academic excellence with practical exposure, preparing media practitioners for leadership roles in international media, communication policy, and global development.

About the IMS Program (DW Akademie Germany)

The International Media Studies Master’s Program is jointly offered by DW Akademie, Hochschule Bonn-Rhein-Sieg, and the University of Bonn. It is tailored for young professionals from around the world who aspire to advance their careers in journalism, media management, media development, and communication for development.

The program integrates media practice, media theory, development communication, and academic research, making it a unique blend of professional and scholarly training. For scholarship applicants, funding is provided by DAAD, making the program an excellent opportunity for media professionals from developing and newly industrialised countries.

Is the Program Fully Funded?

Yes. Scholarship applicants who qualify under the DAAD Development-Oriented Postgraduate Scholarship Programme receive full funding, which includes:

• Monthly stipend (€992 for master’s students; €1,300–€1,400 for doctoral candidates)
• Health, accident, and personal liability insurance
• Travel allowance
• Possible rent subsidy
• Family allowance (where applicable)

Eligibility Criteria

1. General Requirements

Applicants must:

• Hold a Bachelor’s degree (minimum 4-year program preferred).
• Demonstrate at least two years of professional experience in media, journalism, communication, or a related field.
• Provide proof of English language proficiency (details in FAQs).
• Demonstrate a strong motivation for development-oriented media work.

2. DAAD Scholarship Eligibility

Scholarship applicants must:

• Be residents of a development or newly industrialised country (DAAD  list of eligible countries).
• Show outstanding academic performance.
• Provide evidence of professional experience aligned with development communication or social impact.
• Demonstrate leadership potential and commitment to social responsibility.

Program Details

• Degree Awarded: Master of Arts (M.A.)
• Location: Bonn, Germany
• Duration: 4 semesters (24 months)
• Intake: Fall (Winter Semester) 2026
• Program Structure Includes:
  • Media theory and research
  • Digital journalism and multimedia production
  • Media management
  • International communication
  • Development and governance studies
  • Master’s thesis and practical project

Application Process (Step-by-Step)

Applications must be submitted exclusively online using the designated platforms:

• Apollo for applicants who completed their Bachelor’s degree in Germany
• Uni-assist for applicants with international degrees (handling fee applies)

Step 1: Prepare Your Documents

Before applying, gather all required documents:

• Academic degree(s) and transcripts
• CV (official format required)
• Motivation letter
• Proof of English language proficiency
• Proof of work experience (freelance work is accepted)
• Any additional documents for DAAD scholarship applicants (if applying)

Step 2: Apply Online

Applying via Uni-assist (international applicants)

1. Visit the Uni-assist platform.
2. Set language to English.
3. Search for International Media Studies.
4. Select Winter Semester, Hochschule Bonn-Rhein-Sieg, Nordrhein-Westfalen, Master.
5. Create an account and follow instructions.
6. Upload documents and pay the handling fee.
7. Submit your application (no postal mail required).

Applying via Apollo (German degree holders)

1. Visit Apollo platform.
2. Set language to English.
3. Choose Application Master’s Degree → Admission-free Master’s Degree Programs.
4. Create an account and register.
5. Choose Winter Semester → Master of Arts → International Media Studies.
6. Complete all required fields and upload documents.
7. Review and submit your application.

Applications submitted via email, fax, or postal mail will not be accepted.

Important Dates

• Application Opens: November 15, 2025
• Application Deadline: March 15, 2026
• Program Start: September 2026 (Winter Semester)

Important Links 

Click here for more information on this scholarship.

The Fully Funded International Media Studies Master’s Program in Germany offers an exceptional opportunity for media professionals seeking to expand their expertise in journalism, media development, communication, and digital transformation. With world-class training, strong academic partnerships, and comprehensive DAAD funding for eligible applicants, the IMS program equips graduates to become leaders in global media and development communication. Prospective students are strongly encouraged to prepare early, review the detailed application requirements, and submit their documents through the official online platforms before the March 15, 2026 deadline.